德客天工品牌设计为4区Atelier du Sandwich VI品牌形象设计。 经过分析后了解该品牌的主要客户群是学生和游客,结合品牌的特性,设计了一款法式时尚的logo设计。该logo突出“Atelier”与法棍面包形象, 体现了店家手工制作法式三明治的特点。Logo像一张笑脸, 中间一抹橘色的酱料就像红鼻子, 可爱俏皮, 绿色的小叶子增添动感, 也象征着健康的饮食理念。整体logo传达出健康快乐, 年轻时尚的品牌精神, 契合法国年轻人快节奏消费心理。
平面设计
包装设计
品牌推广
网站制作
市场营销
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